New Features In Threads Didn’t Work: User Numbers Continue To Decline

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New features recently announced by Threads do not seem to have affected the number of users on the platform. It has been noted that the number of daily active users of the platform has decreased by more than 80 percent since its launch, and only 8 million users use the application per day.

Threads, which Instagram launched in early July, quickly became the world’s fastest-growing app and initially emerged as a competitor to Elon Musk’s platform Twitter, now rebranded as X.

Despite launching without the core features of its competitor, its early strategic launch at a crucial time when Twitter was facing widespread backlash due to policy changes under Musk helped Threads quickly gather users.

However, in the weeks since its launch, Threads has lacked the ability to use it outside of the app, one of the most basic features of social networks.Last week, the Threads web app was finally launched, and the platform’s chief and Instagram boss Adam Mosseri announced that the web experience is available to everyone on Threads’ website.

Increased Only 1 In 5 In The Us

While Threads website usage in the US increased by a fifth last week compared to the previous week, it remains unclear how this traffic may have contributed to new user engagement.

3 Percent Global Traffic Increase On The Platform

According to digital intelligence firm Similarweb, the increase in traffic from the website to the platform during this period was also only 3 percent globally.In terms of other stats, Threads’ traffic also looks worrisome.

Number Of Active Users Daily 8 Million

Mobile intelligence firm Sensor Tower reported earlier this month that the number of daily active users on Threads has dropped by over 80 percent since the platform’s launch, with just 8 million users per day using the app.

Also, there isn’t much data to suggest that there has been a rapid influx of new users signing up to join Threads since the web app’s launch.

Testing Keyword Search

The Meta-owned app continues to test and roll out new features to attract more users. The company is also starting to test keyword search in Australia and New Zealand. Mosseri said testing began on Thursday and will expand “soon” to countries including the United States.

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