Amazon previously announced that it aims to strengthen its Alexa voice assistant with productive artificial intelligence. Amazon announced that it will invest up to $4 billion in artificial intelligence company Anthropic. Thus, the e-commerce giant has stepped into the artificial intelligence race dominated by companies such as Microsoft, Google and OpenAI. The success of ChatGPT, a chatbot launched by OpenAI last year that can generate creative text such as poems and articles with a short command, has led to billions of dollars of investment in the field.
Amazon previously announced that it aims to strengthen the Alexa voice assistant with productive artificial intelligence. The company states that this will allow users to have smoother conversations. San Francisco-based Anthropic is one of the companies cited as a leader in this space and has its own chatbot Claude, a competitor to ChatGPT. “We have great respect for Anthropic’s team and organizational model, and believe that through our deeper collaboration we can help improve many customer experiences in the short and long term,” said Andy Jassy, Amazon CEO. As part of the deal, Anthropic will use Amazon’s chips and cloud services for “mission-critical workloads.” Amazon said it will have a “minority stake” in the intelligence firm, which has received hundreds of millions of dollars in investments since its founding in 2021.
The deal will intensify competition between Google and Amazon, which previously opened its cloud services to Anthropic and invested $300 million to buy 10 percent of the company. The models used by artificial intelligence companies require large computing power, and Amazon’s AWS and Google Cloud are the largest providers of cloud computing services in the world.